Since 1977, Farm Fresh has been a UAE supermarket staple with a small core range of fresh local meat produce. However with the increasing number of international products available, the brand was becoming an unloved, forgettable commodity and struggling to exist in a competitive sea of everyday sameness. 

Landor was briefed to bring back love to the brand and the farm, and working as part of the internal team, it was my concept taken forward to put a smile on consumers faces.