Kilgrimol is a premium, 100% British-made spiced rum, created entirely from scratch in England using pure molasses, aged for over three years in oak, with no added sugar and no colouring.

Produced as a genuine limited release with only 960 hand-numbered bottles, scarcity is built into the product itself rather than created as a marketing device.

The challenge was simple: create a distinctive premium spirits brand in a category often dominated by sweetness, familiarity and predictable visual codes.

Every element, from the liquid and brand strategy to the name, identity and packaging, was conceived and built from the ground up.