Worlds No.1 Nutrition.
Nestlé Nido, simply put is the worlds number one fortified milk powder, the companies founding product and trusted by millions of parents around the world.
We were challenged by Nestlē Middle East to update the packs, introduce new global product features, implement the new brand direction of “Nurturing their right to be” - focusing on school age nutrition, but most importantly of all, bring the love back to the tired looking packaging.
We redesigned the packs throughout to work within in global guidelines, but push them to be clearer, simpler and easier to identify product variants. A new sumptuous milk hero image brought the product and reenforced the love. A new ‘Worlds No 1’ statement was also introduced, which is a true fact that has been long overlooked.
A revolutionised the BOP by created a school age nutrition concept (that could develop over time). We also suggested introducing a Milk origin story to show the product was made from Pure Swiss Milk – this was praised and ‘borrowed with pride’ and implemented into global standards by Nestlē SBU centre in Switzerland.
From innovative limited drawn on packs, yearly Ramadan promotions, A new RTD drink for the Saudi Market and even a nutritious morning breakfast drink - I’ve had the pleasure and been trusted with the brand and it’s many variations since 2016.
Special shout-out.
Andre Caputo - For the glorious / tasty 3D
Sogol Majidi - For the back-to-school Illustrations
