Elevate the everyday.
Tama is a Saudi food brand created to elevate everyday food through quality, simplicity and accessibility. The brand was built around the idea of opening up: opening up quality, opening up choice, and opening up a more modern expression of Saudi hospitality.
The visual identity takes inspiration from traditional Saudi doorways, reinterpreting them as a clean, modern graphic language. These doorway forms are embedded into the Latin and Arabic wordmarks, giving Tama a distinctive identity that feels rooted in heritage without feeling nostalgic.
Everything about the brand was designed to cut through a noisy retail category. Ultra-simple layouts, bold typography and clean product photography create a strong shelf presence while giving each product a clear feeling of quality, ease and appetite appeal. A natural minimal palette is offset with hot category colours, helping the brand stand apart from expected category conventions.
The wider brand world balances simplicity with warmth. Product photography is highly detailed but deceptively simple, while human imagery is regional, warm and intentionally faceless, focusing on small everyday moments of enjoyment. The graphic system uses doorway silhouettes to hold imagery, create visual rhythm and frame key information across packaging and communications.
Tama will launch in Q4 2026
