In a rapidly evolving Saudi Arabia, audiences are moving. But banks are standing still. Brick and mortar buildings, set in stone with limited digital footprints. Unmoving. Unwavering. Inaccessible. It was time for Alinma bank to break the mould and put the power into the hands of the youth. Enter iz: a bold new digital banking app that throws out the rulebook and moves to the beat of the Kingdom's vibrant youth.

It was my concept, visual language, illustration & art & design direction that our amazing team took forward.